We know first-hand that not every day is a bright one — and that every dark day can get brighter.
Reach out to someone if you’re ever feeling alone or down.
People do care. We want you here. You are enough.
The Brand Works
If today is one of the dark ones
9-8-8
Suicide Crisis Helpline. Free and confidential, 24/7, anywhere in Canada.
If you feel someone else needs help
Ask them straight out. Use the word. Asking someone whether they’re thinking about suicide does not put the idea in their head — the research is clear on that, and being asked is often a relief.
Then just listen. You don’t need the right words and you don’t have to fix anything. Sitting with it without flinching is the part that helps.
Come back in a few days. Check in again after everyone else has moved on. That’s usually when it’s needed most.
You can call 9-8-8 about someone else. You don’t have to be the one in crisis to get help working out what to do next.